Carboncare Innolab Citywide Solar Energy Campaign
The client CCIL, 1st time launching a citywide solar energy campaign and inventor competition covers all age group in Hong Kong, from Gen Z, Gen Y to Baby Boomers. A large scale of solar energy invention movement for everyone to participate, design a positive impact solar device/ energy solution that help to create a better HK in long run.
Our agency helped the CCIL to creating a new Campaign called “SFC” (Solar Future Challenge), with the tagline “People Design for People”, a total brand new sub-brand of the group focusing solar energy movement & education. We built a solid foundation for SFC, responsible for the market growth and various KPIs.