Privacy Policy

Privacy Policy

The effective date of this Policy is July 22, 2015.


This web site is owned by X2 Creative Ltd. (“X2”). At X2, our goal is to offer integrated brand engagement solutions to corporate clients such as event, design, digital ecosystem, content and communication services that will allow our customers to lead fuller with much more creative business strategy. The same holds for how we communicate with you and how we handle your personal data. It’s important to us that you understand what information we collect, how we protect it, and how we use it — and to provide clear instructions if you choose to request changes in how we communicate with you.


Our postal address is:

3/F, Workington Tower, 78 Bonham Strand, Sheung Wan, Hong Kong

To ensure that your communications are properly routed, we ask that you identify the X2 products or services (web site, magazine, book club, etc.) relevant to your inquiry when contacting us. If you would like to receive a response, please be sure to include sufficient information to enable us to contact you (such as an email or postal address).


Information about your computer hardware and software
For each visitor to our web site, our web server automatically recognizes your IP address. The address allows our server to deliver the information you request from us, such as an article or a form for posting to a discussion board. We also collect visitors’ IP addresses in their domain-name form, allowing us to understand for instance how many visitors access our site through various service providers. We collect this information on an individual basis and in aggregate, or combined, form.

We also collect both user-specific and aggregate information on what pages visitors access or visit. We use the information to improve the content of our web pages and to customize the content and layout of our pages.

We use cookies to store visitors’ preferences, record session information such as items that consumers add to their bookmark, record user-specific information on what pages users access or visit, alert visitors to new areas that we think might be of interest to them when they return to our site, record past activity at a site in order to provide better service when visitors return to our site, ensure that visitors are not repeatedly sent the same banner ads, and to customize Web page content based on visitors’ browser type or other information that the visitor sends. We use both session cookies and persistent cookies.

Email address, postal address, telephone number
If at any time you provide us with your email address to place an order or access a service, we collect that information. Areas in which we may collect your email address include but are not limited to discussion boards; chat areas; product or service transactions; emails you send us; and interactive forms. If you provide us with your email address, you may receive periodic promotional emails from us and carefully selected partners with information regarding special offers or new products or services. You may also receive informational emails from us related to any user accounts you have set up with us, as well as administrative notices regarding the operation of the web site.

If you supply us with your postal address online, you may receive periodic mailings from us and carefully selected partners with information on new products and services.

Visitors who supply us with their telephone numbers online may receive telephone contact from us with information regarding new products and services or upcoming events. We do not rent telephone contact information to third parties.

Finally, we keep any information volunteered by the consumer, such as survey information and/or site registrations, both in aggregate and personally identifiable ways.


We may share the information we collect on the web site with our trusted partners, including but not limited to affiliates, marketing partners, and fulfillment or customer service agents. Our partners may use this information to contact you for marketing purposes.

HKSAR Privacy Rights

Pursuant to HKSAR Privacy Rights Section, X2 customers who are Hong Kong residents can request certain information about the sharing of their own personal information with third parties for direct marketing purposes during the past year.

Transfer of personal data

To ensure the personal data are having regard to the purpose, including any directly related purpose, for which the personal data are or are to be used, X2 may transfer/disclose the information to:

  • the subsidiaries and/or associated companies in the X2;
  • any agent, contractor or third party service provider who provides services to X2 in connection with the operation of our business;
  • any person who owes a duty of confidentiality to X2.

Other practices

X2 assumes that all personal data provided by the customers are accurate and complete. You are always welcome to update us with you personal data and/or request us to correct any of your data.

Customers have the right to ascertain whether X2 hold data pertaining to them, and/or to obtain a copy of such data by a written request with attention to the General Administration Manager.

If customers do not want to receive any promotional materials from X2, please write to the General Administration Manager.


If you do not wish to receive promotional emails from us, please let us know by using the opt-out response device that can be found at the bottom of every email we deliver or by emailing us at To help us process your request, please include sufficient information for us to identify you in our records (your email address will suffice) and identify the X2 products or services (web site, magazine, book club, etc.) you have used and from whose mailing lists you wish to be removed. If you wish to be removed from all X2 emailing lists, please indicate so in your request. Please allow a reasonable time for us to process your request.


To bring you offers that are of interest to you, we have relationships with other companies that we allow to place ads on our web pages. As a result of your visit to our site, ad server companies may collect information such as your domain type, your IP address and clickstream information. For further information, consult the privacy policies of:

Google Inc.


To determine how many users visit our site and to better understand the areas of greatest interest to our visitors, we have relationships with other companies that compile this information for us. As a result of your visit to our site, web analytics companies may collect information such as your domain type, your IP address and clickstream information. For further information, consult the privacy policies of:

Google Inc.


Upon request we provide site visitors with access to their own transaction information (e.g., dates on which customers made purchases, amounts and types of purchases) that we maintain about them, and contact information (e.g., name, address, phone number) that we maintain about them.


We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you at our site, and we employ security features generally accepted in the industry to protect the security of transactions made on our site. Transactions are protected via Secure Sockets Layer (SSL) technology. We require customers to identify themselves via a unique username and password to access their personal information.


From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future, we will post the policy changes to our web site. We will also provide you with the ability to opt out of these new uses.

If you believe that this site is not following its stated information policy, you may contact us at the above address, or HKSAR or local chapters of the Better Business Bureau.

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