Launching the first digital insurer BLUE in Hong Kong

Launching the first digital insurer BLUE in Hong Kong

X2 successfully launched the first fully digital life insurance brand, Blue, in Hong Kong. A new joint-venture between Aviva, Hillhouse and Tencent, Blue is set to revolutionise the insurance industry by providing a simple, flexible and valuable solution for its customer. We created an immersive digital guest experience with live performances and launch moment that ignited the new Blue Era.

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