Absolut Global Creative Competition Launch Party

Absolut Global Creative Competition Launch Party

Absolut launched their global Absolut Creative Competition, their biggest collaboration effort in the history of Absolut, encouraging creatives from all over the world to create expressions that bring alive what one of the brand beliefs mean to them. The beliefs are centered on creating a more open, equal and inclusive world that make up Absolut’s creative platform ‘Create a Better Tomorrow, Tonight’.

X2 kicked off the competition with a jam-packed launch party at Behind Bars in Tai Kwun featuring an exhibition of Absolut Art through the years, talks by two of Hong Kong’s creative powerhouses: Alan Lo and Douglas Young, and a live painting showcase by artist Taka.

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