The Peak HK 6th Generation Peak Tram Activation

With the new makeover of Peak Tram Hong Kong, involve the new technology, brand new experience with 135 years of history- the city’s most prominent historical and cultural assets.

Our agency came up with the Big Idea of 穿越維多利亞之旅 · 山頂時光漫遊

“Passage of Time – The Victorian Fairy Tales”. An Art & Play driven campaign across various touchpoints and channels, showcase the in-depth, tasteful local Peak stories through floating theatrical scenes, music and storyline, in front of the audience, everywhere at the Peak.