FWD Fearless Promotional Campaign

FWD Fearless Promotional Campaign

To promote the Fearless Cancer Protect Scheme, a lightbox setting was introduced in the Hong Kong station that a model was hidden behind the 3D illusion stage and projected into the lightbox, so as to see a live feed of the station and interact with people real time. The campaign was awarded the Best Interactive and Best Innovative awards at MTR Best of the Best Awards, with 180,000 video views in 2 weeks.

Check the video for yourself: https://www.youtube.com/watch?v=XvA04G0C3AI

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