BJ’s Restaurants’ Foodie Forecast Serves up Ads Based on the Weather

January 16, 2019

When the weather sucks, it sucks to go out. BJ’s Restaurants & Brewhouse totally understand what people want, so they developed a programmatic weather-dependent campaign that makes staying in and ordering delivery even sweeter when you can’t face going out. For instance, if there’s heavy rain, people get a heavy discount. Such an interesting “weather forecast” with tempting delivery offers, see it here!

#X2 #Digital #Marketing #SocialMedia #Creative #Agency #BrandVirologist #X2Recommends #Advertising #Campaign #bjsrestaurants

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