“What Is Peppa?” – Viral Ad Campaign for ‘Peppa Pig’ Movie Makes the British Pig More Chinese Than Ever
January 31, 2019
How do the foreign brands win reputation in China? The case here may give you some inspirations! A new ad campaign titled “What’s Peppa”, promoting the upcoming Peppa Pig movie achieved a huge success on Chinese social media, and struck a chord with netizens for touching upon various societal and cultural issues. With this viral hit and the upcoming movie, the British pig really has become a part of China’s popular culture and media environment: it’s the Chinese new year of Peppa Pig! Take a peek at the 5-minute video and find out “What Is Peppa” now!
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January 18, 2019
Lipsticks with a cultural twist help Beijing’s Forbidden City woo young Chinese consumers