HKJC 2018 FIFA World Cup

The 2018 FIFA World Cup Russia was set to kick off on the 13th of June. During the World Cup season, The Hong Kong Jockey Club and X2 have developed a set of consistent, engaging, and professional creative designs for the World Cup 2018 Campaign. Using Betakkuma, a much-loved social media cartoon figure, to create a fun and unique storyline that saw Betakkuma join in on the World Cup fever in a humanized yet trendy and sophisticated way. The creative designs were displayed all over the walls of The Hong Kong Jockey Club throughout the World Cup period.