Q&A: How Payless Brilliantly Bamboozled Fashionistas With Its Fake Luxury Pop-up, ‘Palessi’

November 7, 2018

If you serve fast food on white tablecloths in a tony-looking restaurant, people sometimes think it’s haute cuisine. That’s what Payless did last week and attracted so much attention within hours of launching on social media! Payless took over a former Armani store and opened a fake luxury store there In Santa Monica recently to see how much fashionistas would pay for $20 shoes. Guess the results? A hell of a lot! Someone said It’s a brilliant marketing move, while others thought the campaign was a risk. What do you think?

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