X2’s Award-Winning Creative: Refreshing A Brand
November 7, 2019
X2 is the proud winner for the Communicator Award 2019, for our work on Invest HK. Taking the prize for Best Idea – Design, we are excited to tell you more about our journey to delivering such a fantastic piece of work. Read on below for a snapshot of our creative process…
HK Invest is an Investment Promotion Agency (IPA) that exists to inform and educate potential investors about the in’s and out’s of investing in Hong Kong.
Our challenge was to find ways to clearly articulate Hong Kong’s business advantages, and what it means for those setting up and operating a business in Hong Kong. We also needed to reach a wide pool of consumers – potential investors from different sectors and geographies who all choose Hong Kong for different reasons.
To address this, we developed a single message with supporting visuals to empower consumers to give them the confidence to seek help from InvestHK when they chose to invest. We settled on a final key message of “Where Business Goes to Grow” which was applied consistently across their marketing suite.,
To create engaging and impactful creative, we took the existing brand identity, and retaining key brand we re-imagined the iconic Hong Kong skyline, juxtaposed against a single curving design device that flows across all designs collaterals.
Using modern typography and infographics to demonstrate InvestHK’s offerings were used to make the overall collaterals less text-heavy with more infographics to provide a better reading experience. Click here to check out our winning work!
If you’d like to hear more about our work, or how we could help you achieve the same with your brand, do get in touch at zoe.cheng@x2creative.asia.
