Why Burberry’s Chinese New Year campaign doesn’t quite hit the spot

January 23, 2019

Burberry’s first-ever Chinese New Year ad campaign stirs controversy this month. Many social media users in China mocked it viciously. The dour, emotionless expressions on the models have been called ‘creepy’, while one Weibo user has even created a horror film meme about it. Some other users blatantly stated this is another failure of cultural appropriation following in the footsteps of Dolce & Gabbana. How the western brands can walk when marketing in China? A global creative team willing to be led by the local experts should be necessary? Tell us what you think?

#X2 #Digital #Marketing #Campaign #Creative #Agency #BrandVirologist #Burberry #Chinesenewyear #X2Inspirations

Stay connected!

Subscribe for X2’s latest contagious work!


From now on, be careful to be infected by X2’s brand virus!