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TACO BELL PRANKS LONDON BY MAKING IT SOUND LIKE BIG BEN IS PLAYING ITS SIGNATURE DING

October 31, 2018

Big Ben is back!?

Big Ben has been largely silent since undergoing major conservation work that began in August 2017. Surprisingly, people near Big Ben could hear the new take on the old sound on Monday. Actually, it is Taco Bell, a fast food chain, who took the matter into its own experiential marketing hands for its London debut, through working with an audio engineer on a recording that mimics the sound of the Westminster chimes with an element of the Taco Bell “ding” thrown in.

Do you think it’s a creative and effective strategy to debut in a relatively newer market?

Listen the iconic bells here: https://adage.com/creativity/work/taco-bell-big-ben-stunt/960056

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