Lipsticks with a cultural twist help Beijing’s Forbidden City woo young Chinese consumers
January 18, 2019
Speaking of Chinese forbidden city, what comes to your mind? A Palace Museum or a tourist attraction? This is no longer the case now! Thanks to its embracement of digitalization and creative merchandising and marketing, the Museum has became Chinese millennials’ favourite social media star! Recently, the Museum rolled out lipsticks with cultural twist, turning the historic landmark into a trendy consumer brand. See how the ancient forbidden City profited through creativity!
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